Sunday, 23 October 2011

Finally - an education prospectus that does AR properly!

Almost 2 years ago (yes, 2 years ago... sigh!) I blogged about how Augmented Reality (AR) could enhance the college or university prospectus. However, to my endless frustration, the most 'vision' that I've seen in universities and colleges (particularly in the UK) has been the use of QR codes to direct people to web content.

Now, finally, Kendall College have launched a prospectus and AR prospectus app that I think takes real advantage of the trend in AR experiences to merge multimedia with their print prospectus. Check out the video:



Read their info on it here. I'm ordering a copy now to play with it. I hope they've done a big print run to manage all the non-student requests they're about to get!