Learning new tricks: how social media is revolutionising the role of the PR professional in Higher Education

Yesterday I delivered two workshops to a number of delegates at the EUPRIO annual conference in Averio, Portugal. My session was one of seven on the progamme, all running twice that morning. Across the two workshops I seem to have been joined by more than half the conference delegation. This staggered me but just goes to show that European university PR professionals are beginning to take social media more seriously and are keen to learn more.

One of the things I mentioned in the workshop was slideshare. In my usual style I have uploaded the slides to slideshare, and embedded them here for you to view at your leisure.

Learning new tricks: how social media is revolutionising the role of the PR professional

View more documents from Tracy Playle.

Please note that the images used in these slides are not for reproduction, but many are available for you to purchase and download inexpensively on istockphoto, another resource that I mentioned to the delegates.