Almost 2 years ago (yes, 2 years ago... sigh!) I blogged about how Augmented Reality (AR) could enhance the college or university prospectus. However, to my endless frustration, the most 'vision' that I've seen in universities and colleges (particularly in the UK) has been the use of QR codes to direct people to web content.
Now, finally, Kendall College have launched a prospectus and AR prospectus app that I think takes real advantage of the trend in AR experiences to merge multimedia with their print prospectus. Check out the video:
Read their info on it here. I'm ordering a copy now to play with it. I hope they've done a big print run to manage all the non-student requests they're about to get!
Hi Tracy,
ReplyDeleteGlad you like the prospectus, and I wish i had seen your post 2 years ago, when I discovered AR in June, I had the same reaction as yourself, and could instantly see its potential within education, and the prospectus seemed like an obvious first choice, so that potential students could "meet" past students, and see and hear what they thought of their educational experience.
We now have big plans for all the technologies, and are trying to see how creative we can be with the technologies as they evolve, and we help to develop them.
Dan. Really well done. I think you've done a good job to put a marker down as a leader in something like this.
ReplyDeleteOnly one word of warning re your comment 'We now have big plans for all the technologies.' I am a firm believer that we shouldn't develop plans for technologies, but that we should be developing plans for engaging with audiences, and if a technology suits those plans, then great. But don't let yourself be guided by the technology (what I refer to as putting the 'how' before the 'why'). Give me a yell if you ever need any help with that process of making sure everything you do in this field actually aligns to organisation objective. Take care not to slip into being a college that does lots of whizzy things with technologies but without clear objectives driving them (see my recent post on objective setting here). There are already too many people in our sector doing this and doing things in a way that won't deliver a return to the organisation. Having skill, support and creativity is a wonderful thing, and should never be stunted. But everything we do must deliver a return and be strategically aligned to what we're trying to achieve as a whole organisation.
Keep up the great work!
Hi Tracy
ReplyDeletethanks for the reply, and you make a very valid point about the "why" in connection to developing ideas, campaigns and strategies, and your other article (which i enjoyed) address's the SMART.
I read an interesting article the other day http://tinyurl.com/3c2tff3 that address's the fact that the end user, in this current age, is changing in the way their brain functions work. (i see this all the time in my life, and am very aware that the human brain is developing in it's ability to process information, be it at a more superficial level at the moment.
This change implies that the content we deliver must be more engaging, or it implies that we must re-train the young people when we get access to them in order for them to adopt an ability to focus on one thing once again.
Not sure how that relates to the topic in question, but worth thinking about